Got a friend request last week from a fitness expert.
He was friends with several people I trust so I accepted.
Could have been a big mistake.
Shortly after that, he DM'd me.
Went right for the jugular and started asking me questions about fitness and how important it was to me on a scale from 1 - 10.
Then pitched me his services.
Normally, I would block and unfriend someone like this...
But I played along to see where the conversation would go.
Then I took charge of the conversation and asked my own questions...
Turns out...
He just joined a $100 mastermind and doing social posts and "organic" outreach were what they taught him.
Poor guy.
He's doing exactly what most new marketers are doing right now.
Posting content all day long...
Sending cold DMs that make people want to block them...
And wondering why nobody's buying.
See, here's what's really happening...
You can't just "go for the jugular" and expect people to buy from you.
People need to be PRIMED first.
They need to feel like they are seen and understood BEFORE you make any kind of offer.
That's called preselling.
And most marketers have no clue how to do it.
They think posting motivational quotes and sending pushy DMs is "marketing."
It's not.
It's just annoying people.
So I made a challenge to this fitness guy.
I said...
"Buy the Make Em' Beg To Buy From You Book. It costs $10. Read it and watch the bonus Cold Outreach Ask Me Anything. If those two things don't outperform the information you're learning in that mastermind, I'll refund your money and you can keep the book and bonuses."
His response?
"Why not? I got nothing to lose. How do I pay?"
A couple of days later?
“Book's been pretty good! I feel better messaging.”
So I asked him what's different now that makes him feel better messaging?
“How to make the process more human. I've had good intentions throughout but this way of messaging is more aligned with what I value“
DING DING DING!
I knew it would because that’s what understanding preselling did for me.
So...
I'm making the same challenge to you.
Whatever you're doing right now to make money online...
If buying the book and watching the AMA don't give you more value and help you get more sales, I'll refund your money.
That's how confident I am that this will change everything for you.
Because here's the thing...
When you know how to presell properly, people start reaching out to YOU asking how they can buy.
Instead of you chasing them around like a desperate puppy.
If you decide to take the challenge…
Comment below “Challenge Accepted.”
Now…
I'm putting you on the honor system.
You need to read the book and watch the AMA and put these principles into practice before requesting a refund.
It also goes without saying…
If you already have the book from another source this challenge doesn’t apply to you.
challenge accepted 👍
OK Daniel. How long is this book and the thing I have to watch? 😆I'm always up for a challenge but I don't want to bog myself down in something that is going to be annoyingly complex. I need to know more.